I. Teaching Contents 教学内容
Module 4 Unit one
Welcome to unit and Reading: Advertisement
II. Design of Teaching Objectives 教学目标设计
ledge objectives 知识目标
素质培养：让学生了解广告的定义，广告的种类--商业广告和公益广告，以及各种广告的目的，向学生指明对待广告应持有的态度。
语言知识：学习本课出现的新的语言点
主要词汇： advertisement， original, nationwide, campaign, slogan, toothpaste, comment, complete etc
主要短语：fall for, commit suicide, be aware of, be used to, play tricks on etc
主要句型：A commercial advertisement is one which someone has paid for to promote a product or service.
ity objective能力目标
Improve the students’ reading ability through reading activities.(通过阅读活动提高学生的阅读理解能力。)